According to Jornal de Negócios, Rodrigo Moita de Deus said that the Portuguese Shopping Centre Association (APCC) does not want shops to reduce opening hours to save energy, but is committed to "finding measures that reduce consumption, without reducing the competitiveness of retailers, especially in the face of online competition".

They are therefore looking for eco-friendly options, such as producing their own energy. However, he warns that it is necessary that "consumers are open to the new reality", as one of the alternatives is limiting air conditioning.

The APCC already has a working group to find "efficient and competitive" measures with the government.