No matter how religiously you apply sunscreen during the day and retinol at night, fine lines and wrinkles will eventually begin to appear.

As aesthetic procedures become normalised by celebrities and social media influencers, you may feel even more pressure to have ‘perfect’, age-defying skin – but it doesn’t have to be that way.

Why does skin change as we get older?

“A change that we all experience is reduced collagen and elastin levels – important building blocks of the skin – which leads to loss of skin support and structure,” explains psychodermatologist Dr Alia Ahmed. “The skin becomes more likely to lose moisture easily and finds it hard to keep itself hydrated.”

The effect of sun damage from earlier in our lives begin to show as we get older too, she continues: “This usually presents as changes in pigmentation, but is also linked to development of fine lines and wrinkles due to DNA damage incurred on the skin by the sun.”

Another big culprit? Hormones, says Jennifer Kavanagh, senior therapist at Essentials Beauty and Skincare Clinic in Dublin – particularly for women.

“With menopause, the signs of aging are rapid and exaggerated by the skin not being able to regenerate quickly,” explains Kavanagh. “When the hormone oestrogen is depleted, it wreaks havoc with the production of collagen, hyaluronic acid and ceramide, so in turn, the healing power of the skin is diminished drastically.”

Is it normal to worry about skin ageing?

There’s something of a double standard in how, on the one hand, advertising suggests ‘anti-ageing’ is the skincare holy grail, while society tells us that caring about our looks ‘too much’ makes us vain.

“It is completely normal, and extremely common to worry about skin ageing,” says Ahmed. “There is no shame in wanting to feel good about your skin and more importantly, protect it as we get older.”

Kavanagh agrees: “It is most definitely not a sign of vanity and is normal to worry or to be somewhat concerned about our skin ageing.”

Self-care can bolster self-esteem

Once you’ve accepted that skin ageing – and worrying about it – is normal, one of the keys to feeling good about your own complexion is to avoid the ‘compare and despair’ mentality, whether in real life or online.

“When I discuss skin ageing with my clients, their negative feelings are often related to comments or comparisons,” Ahmed says. “It is important to remember that skin is unique to each individual and cannot (and will not) be the same as someone else.”

In addition, you’ve got to remember that with the rise of cosmetic procedures, photoshopping and Instagram filters, you’re often not even comparing yourself with the real deal – even when famous folk claim they’ve not had any ‘work’ done.

No matter what stage you’re at in life, you can always take steps to protect your skin, she adds: “I always talk about prevention, for example effective use of sunscreen and protective clothing, antioxidants, smoking cessation and maintaining a balanced lifestyle.”

Some may want to speak to an expert, such as an aesthetician or dermatologist. “By seeking expert advice from an experienced skincare therapist, who will listen and hear your anxieties and concerns, you will begin to invest in your future skin – a well maintained resilient healthy skin,” says Kavanagh.

“This helps to support and protect our psychological and physical wellbeing, leading to better self-confidence and higher self-esteem.”