The consultant reveals that, for the 4th quarter of 2022, the Iberian Peninsula continues to attract travellers from Latin America with luxury hotels, personalised tours and top shopping locations, highlighting cities such as Madrid, Barcelona and Lisbon, and these destinations showing double-digit growth for the autumn and winter of 2022.
According to a report by Publituris, Juan A. Gomez, Head of Market Intelligence at ForwardKeys, states that “in the face of the continued absence of the global travel landscape of some of the main origin markets, such as China and Russia, destinations must target alternative audiences to cover the deficits in the total of tourist arrivals”, pointing out that this “compensation” could come from Latin America.
Compared to 2019, the market share of premium travel from Latin America to Europe increased in the summer of 2022 by six percentage points. Thus, comparing the summer of 2022 with the same period of 2019, arrivals in Europe in premium travel from Colombia increased by 57%, while Argentina registered a growth of 32%, followed by Mexico (+21%) and Brazil (+15%). %), concluding that, in total, arrivals from Latin America increased by 25% compared to 2019.
For the summer of 2022, ForwardKeys data points to a 31% growth among the arrivals of premium travellers from Latin America, with the Portuguese capital occupying the 5th place, for the autumn of this year, forecasts point to an increase of 44% for Lisbon, behind Madrid (+59%), and ahead of Amsterdam (+42%), Paris (+34%) and Barcelona (+20%).