Consisting of 19,600 square feet of retail space, the new store will be located in Bray Central Shopping Centre.

The new location is expected to be completed by the end of this year, making it the fashion retail giant’s 38th shop in the country. Outside of Ireland, where the retailer is known as Primark, the company operates nearly 400 stores.

The new location comes as part of a planned €250 million investment into the company’s Irish stores, which will also include refurbishing and upgrading its current locations across the country.

The investment also includes the ongoing construction of a €75 million distribution facility in Newbridge.

Speaking on the new Bray location, Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said: "Works will commence on the new store in the coming weeks, and we look forward to opening the doors and welcoming customers later in the year. We are proud to support and invest in Irish towns and communities and this announcement today reflects our ongoing commitment to Irish retail.”