Technologies like these contribute in a decisive way to the management of information that companies in this sector receive from their customers, converting them into valuable resources to tailor better experiences and thus attain better results, which is very important in such a volatile industry.

“This sector has always had innovation in its DNA and has been one of the pioneers in the implementation of new technology, but it was also one of the sectors hit hardest by the pandemic and had to adapt and innovate rapidly, exploring new business models and digital solutions, which were key to passing that obstacle. Meanwhile, the market is different and travelers’ priorities have evolved. Those who didn’t keep up with this run the risk of being left behind,” Paulo Dias, head of Minsait Tourism in Portugal, said.

After the pandemic and its devastating consequences to the tourism sector, this industry has focused on the use of AI and advanced analytics to keep their profitability, having managed a record year in 2022.

AI has been particularly effective in travel agencies, allowing companies to develop ever more sophisticated, personalised methods like using chatbots on booking sites to help clients find the best flight, hotel and activity options. These chatbots can give answers in real-time, answer questions and even process payments, turning the customer experience more convenient and pleasant.

Another use of AI in the industry is in data analytics. Companies can gather a great quantity of clients’ information, like their favourite destinations, budget and accommodation preferences, that can be used to find patterns and allow companies to gear personalised offers towards them and create better marketing campaigns.