Nobu Hospitality, the luxury lifestyle brand founded by Chef Nobu Matsuhisa, Robert De Niro, and Meir Teper, has announced its expansion into Portugal, marking another milestone in the company's global expansion strategy.
The Nobu Hotel and Restaurant Lisbon is the first stage of Nobu Hospitality's planned expansion into Portugal which is part of the group's global growth strategy. With its distinctive blend of luxury, culinary innovation, and immersive guest experiences, Nobu Hospitality continues to redefine the hospitality landscape.
The first Nobu Hotel and Restaurant in Portugal will be located in the heart of Lisbon, on Avenida da Liberdade. “This prestigious address, renowned for its luxury boutiques and distinct 19th-century architecture, offers travellers direct access to the city's upscale retail, five-star restaurants, and key cultural landmarks. The district of Baixa, the trendy neighbourhood of Chiado, and the famous São Jorge Castle, are only a short walk away, making this location the perfect base to explore all that the city has to offer,” said a company spokesman.
Trevor Horwell, CEO of Nobu Hospitality said: "We are thrilled to be opening our first hotel and restaurant in Portugal, and it is fitting that Lisbon is our first venture into the destination. With its rich history, vibrant food scene, and impressive neoclassical architecture, Lisbon is the ideal destination for our brand. We look forward to bringing the Nobu brand to Lisbon as part of our Portugal growth strategy."