Delegates from Co Clare's local council and Shannon Airport, which has a number of direct connections to US destinations, including the recent reintroduction of daily flights to Chicago O'Hare, will be part of the delegation visiting Milwaukee's Irish Fest in Wisconsin.

With over 120,000 festival visitors anticipated, The Irish Fest is a significant event on the Irish American calendar and a prime outreach location for delegations from Ireland aiming to increase tourism.

The event, which spans 74 acres of Lake Michigan's waterfront, features major Irish travel organisations including Tourism Ireland and Aer Lingus as well as Irish music, history, dancing, sports, and culture.

Chairman of Clare County Council, Cllr Joe Cooney, who is leading the delegation said:

“Many US tourists fly into Dublin Airport before realising that there is an international airport on Ireland's west coast,”

“This represents a massive lost opportunity for the tourism sector in this region and our primary goal over the coming week is to get people to ‘Fly Shannon’ and to promote the airport as a gateway to the west of Ireland.”

He continued: “Thousands of US tourists have booked flights into Shannon Airport because of the Clare tourism delegation's presence at Milwaukee Irish Fest down through the years”.

This Thursday marks the start of the 2023 Milwaukee Irish Fest, which lasts until Sunday. A long list of well-known Irish musicians, including The Coronas, Hermitage Green, Eileen Ivers, Derek Warfield, and Gaelic Storm, are on the music lineup for this year.