We have loved giving you more insight into how we operate and, of course, the amazing people who make it all happen.
For our final instalment, we will be delving into the world of our marketing and tech team. The voices behind the brand and the brains keeping our performance at an all-time high, it is no easy task standing above the competition. Our team, however, know exactly how to reach our audience.
Improving our technology
Our highly experienced CTO, Matt, covers all things technology. We take great pride in our website, which is essentially a ‘shop-front’ for any brand. Matt manages all website development, from exciting new landing pages and key improvements to help it run efficiently.
He was also instrumental in improving our sales technology, which has made the lives of the finance and reservations teams so much easier. Working closely with the marketing team on key projects, Matt is able to provide his technical prowess to improve email newsletters, guest services automation and so much more. Thanks to him, the business is able to focus on what they do best - delighting our guests and owners!
Unmatched marketing campaigns
SandyBlue’s marketing team, led by Angela, are complete specialists in their fields, working across multiple digital channels and offline channels, including social media, email marketing, web content and print content.
With two audiences, tourists and villa owners in the Algarve, we utilise the marketing department’s experience in a number of ways. Our tone of voice is not that of any villa rental agency - we are the friendly Algarve experts who are here to give complete peace of mind.
The team use this in everything they do. Not only has our social media following grown massively, but engagement for our email newsletters has too. Finally, our paid media campaigns are always successful when targeting specific audiences. This is down to knowing the content our guests and owners need and presenting it in a friendly way.
With their thinking caps always on, the team come together each week to discuss campaign success, areas to improve and key gaps on which to focus. All campaigns and budgets are set and planned in advance, so we have a clear picture of what we are doing. This allows us to really keep ahead of the competition.
Celebrating our people
It has been great giving you a look behind the scenes. Stay tuned for more Algarve villa rental insights from SandyBlue!
For more information contact SandyBlue on +44 (0)207 183 0412 (UK) or +351 289 392 236 (PT).