We believe that 2024 will be even better. With new flights announced and a wider audience, we expect to see the Algarve at the top of many tourist's most desired destinations.
New connections to the Algarve
The Algarve has received many accolades recently, so it is no surprise that so many people are flocking to see the region. The Algarve was voted Europe’s ‘Leading Beach Destination’ for the tenth time at the 2023 World Travel Awards. A decade of beach excellence cannot be ignored.
Keen golfers have not missed that Portugal triumphed as the world’s ‘Top Golf Destination’ at the World Golf Awards. Aside from the awards, the region is known for beautiful scenery, great food and family activities.
So, the recent prospects of new flights connecting Faro to New York, Azores, Southampton, Brest and Helsinki are very welcome. With more eyes on the Algarve, it’s time to consider new audiences.
Analysing new audiences
Due to these new connections, our team have monitored website traffic and enquiries to determine how audiences in these countries engage with content about the Algarve and villa rentals.
Our team recognise that different audiences will appreciate different content. For example, the award-winning golf courses would appeal to the US audience who are lovers of the sport. For families, we ensure our content is suited to everyone so that potential guests from around the world can create a holiday itinerary that is perfect for them.
We also use website data to analyse demographics and use this in our marketing strategy. As an example, the US audience - comparing 2023 to 2021, we have seen a 63% increase in traffic from the USA. While millennials, particularly the age 35 to 44 bracket, make up most of this audience, we also see interest from the 55 to 64 age bracket. It shows that the Algarve is grabbing attention from a wide range of people, not just from the USA but the whole world.
An exciting year ahead
These new opportunities should be embraced by the whole region. With more connectivity comes more tourists. This in turn will bolster local businesses and help the Algarve become a go-to destination all year round.
For more information please contact SandyBlue at +44 (0)207 183 0412 (UK) or +351 289 392 236 (PT).