Fox becomes Star Channel and all other channels will have a new name and visual identity: Star Life, Star Crime, Star Movies and Star Comedy.
The work done by Walt Disney's creative studio in Portugal, in collaboration with Portuguese agencies and studios, will be exported to the rest of the EMEA region (Europe, Middle East and Africa). In Angola and Mozambique, the Mundo Fox channel will become Star Mundo.
“This evolution demonstrates The Walt Disney Company's commitment to linear television and reinforces our optimism regarding the present and, above all, regarding the future of our channels”, said Luís Fernambuco, general director of Walt Disney Portugal, in a statement sent to Lusa.
According to the company, the visual concept of the new brand is based on a “luminous shooting star” that will guide the public through the channels’ programming.
The rebrand was announced during Walt Disney's annual presentation in Lisbon, where the company announced new seasons of the series “FBI”, “Fire Country” and “9-1-1”, among others, as well as new series, including “Elsbeth” and “Skymed”.
The channels belonging to the group, which also include Disney Channel and 24Kitchen, will have around 400 titles broadcast in 2024.