This week, we’re talking about all things social media. With an estimated 4.89 billion social media users worldwide, it presents a phenomenal opportunity to get your property noticed. There is an ever-growing list of social media giants to consider: LinkedIn, Facebook, Instagram, TikTok, YouTube. SandyBlue works with all of these. Each platform has its demographic, ethos and methodology that requires a subtly different approach.

Get noticed on social media

SandyBlue’s Social Media Manager explains, “Creating a social media presence warrants a strategic and focused approach. It’s the face you show to the world, reaching both committed customers and first-time visitors. We have weekly team meetings with the digital marketing department and have managed to find the right balance between luxury villas, lifestyle content, news and team features”.

The growth in our social media traffic speaks for itself. From 2022 to 2023, traffic via our social channels increased 40%. With the right mix of content comes a diverse group of website users, all looking for their version of the perfect holiday. Telling stories with captivating visuals and fun yet informative content makes a positive difference.

To be a social media standout, it’s important to see beyond likes and follower count. These are great metrics, but engaging users long-term is more valuable. Be interactive and create an actual community - polls, stories and competitions keep people talking and coming back for more content.

As mentioned, each channel will have differences in the audience digesting the content. Study each demographic like location, age and gender. There are plenty of insights at your fingertips. You can then adjust the content accordingly to fit a specific niche. For example, content for golfers will be great for Facebook while posts aimed at couples will stand out on Instagram.

The right kind of attention

Be patient with your social media strategy. Get it right and you can achieve virality and take off! Consistency is key to an enduring presence, while adaptability will help your social channels always have a commanding presence in the social feeds! We will be sharing more ‘How to’ secrets in our upcoming article series - stay tuned!

For more information please contact the SandyBlue team at +44 (0)207 183 0412 (UK) or +351 289 392 236 (PT).